About us
We were established in 1999 by Nick Montague and since then we have evolved, improved and also helped hundreds of clients.
The desire to improve has been constant and our clear focus is on rejuvenating or revitalising our client's operations.
We work with the best of breed in all areas and have extensive contacts and professional alliances.
The path to unleashing the potential in your business generally starts with Strategy and Purpose. But what's it all about ? Why do this? - here's a starting point - this book
If you haven’t read it - we recommend you do. It is the result of a massive amount of research and work and sets out why some companies are clear winners and why others come in second place or not at all.
So - if you have worked out your purpose - that's a great start. But this isn’t going to get you anywhere unless you communicate key messages................
.. to those that matter.
Here's a very important question.
What is it that you do?
and some more questions
- Is it exciting?
- Is it a "must have" purchase?
- Does it keep their attention?
- Does it make them more efficient, save them money or get them new business?
- Do they need it?
- Do they want it? (different from needing)
- and most important of all - why should they come to you for it?
Or to put it another way - what is your advantage (over your competition) in other words - what is your competitive advantage? (check out Michael Porter, he's an expert on this)
It may come as no surprise that 75% of businesses have never considered this vital question.
We will also analyse your products or services. Are they coming to the end of their time, getting dull and obsolete? Every business needs to reinvent itself (according to Bill Gates at least every 7 years, we think it's more like 3 these days).
Have a quick look at the chart below. Product Portfolio Analysis. 
To invest time in reviewing your offerings and their attraction will pay dividends, as will considering the future and what is going to happen in your business over the next 3 years. The greatest surprise some new businesses have is that they don’t get any new business - they do some marketing, but it’s not thought through and not targeted.
